The link between the past and the future, sixty years of our country's history through the evolution of telecommunications that have marked the growth of generations of Italians. These narrative elements that identify the Telecom Italy in the new, important chapter in the brand communication signed by the director Sam Mendes, Oscar-winning with American Beauty. The corporate campaign, whose slogan is "The emotions do not change. The way to communicate, "premiered on the web already this evening on TV and on air from Sunday, February 27, tells the story of Francesca and her family from the 50s to the present and near future, and against the the path of modernization of Italy drawn by the thread of telecommunications. A journey accompanied by some tools that there are or will soon be familiar: bakelite phones to fixed and mobile phones, the first modem, and then the video and the tablet, with an open-ended future. Telecom Italy Italians every day helps to inform small and big emotions and reaffirm values \u200b\u200bsuch as proximity, familiarity and continuity reiterates its mission as a leader in technological innovation and driver development of our country. Sam Mendes signs an authentic little film, a piece of filmmaking, that speaks in simple and direct way of a woman, Francesca, and things that belong to the experience of all of us do not want to surprise, but rather to evoke - with soft tones sober but happy at the same time, highlighted by notes of "Hello, Goodbye" by the Beatles - the link between Telecom Italy to the Italians. To strengthen the network path of dialogue initiated in recent years, the campaign of Telecom Italy will be visible on air on TV on Sunday, February 27, the campaign will continue in the press and on the web in a dedicated environment, accessible from the corporate website Telecom Italy where they will collect all the curiosity and the backstage work of Sam Mendes.
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